Experiments

Concept Direction
EXP-001

Brightwheel Redesign

better form → just let them talk

Ad Format
EXP-008

Ask AI Interstitial

Experimenting with new ad format ideas for mobile phones.

Scratch off game Microinteraction
EXP-003

Scratch off a giftcard during your Pokemon game?

Ad Format
EXP-010

Sticker Ad

Experimenting with new ad format ideas for mobile phones.

Toggle bubblegum Microinteraction
EXP-006

Toggle Bubblegum

Ad Format
EXP-009

Shop the Look

Experimenting with new ad format ideas for mobile phones.

Robinhood typewriter Microinteraction
EXP-007

Robinhood Typewriter

more coming
soon!

EXP-001 · Concept Direction

Brightwheel Voice Dictation

This is the app that makes me open notifications the fastest. It's brightwheel 🌈 — a communications app for early education. My toddler's daycare uses it to send photos and updates about his day.

As a parent I get activity logs, meals, bathroom times. What I'm missing: who is he today? Is he building a friendship with someone? What can I keep growing at home?

The first concept removes duplicates for a single child, puts the calendar front and center, and makes the main CTA context-relevant per child.

Built with FigmaMake. Teachers use voice dictation to jog their memory of the day and note things about specific children. The app organizes it into individual updates that parents receive at their preferred cadence — weekly, monthly, or quarterly.

  • 🖤 Stronger parent–teacher connection
  • 🖤 Parent–parent connection through shared updates
  • 🖤 Teacher reflection built into the daily routine
Watch the Loom walkthrough →